Vega Sicilia makes heads turn among collectors, celebrities, and serious wine people. Longtime CEO Pablo Álavarez doesn't take that responsibility lightly.

Vega Sicilia was founded in 1864 by ambitious winemaker Don Eloy Lecanda and was passed through several hands before Pablo's father bought the estate in 1982 and put his son in charge at age 30. For over 40 years now, Pablo has cemented a lasting legacy not only at Vega Sicilia, but other winery projects like Oremus (Tokaji, Hungary), Deiva (Rias Baixas), Macan (Rioja), Pintia (Toro), and Alion (Ribera del Duero).

He is the ultimate measure of a successful leader. One filled with strong metaphors that make for great conversation. Enjoy this one and comment your favorite parts.